Insights
Nobody wakes up wanting an AI agent. They wake up wondering why nobody replied to the enquiry they sent on Sunday night. These are written for that person — not gated, not summarised, not a lead magnet.
Five checks that tell you whether to rebuild or just fix what you have.
Before spending thousands on a rebuild: five checks that tell you whether your website is genuinely bad or simply invisible. Most take under ten minutes.
Read itSetup, monthly, and the costs nobody mentions until the second invoice.
Read itThe enquiries you never hear about are the expensive ones. Here is how to count them.
Read itPrefer a feed? RSS is here. There's no newsletter, because we'd only send you three emails and then feel guilty about it.
Ask it directly. We'd rather write the piece you actually needed than guess at what people are searching for — and if it's a good question, it usually becomes the next post.